ROI For Your By-The-Glass Program

Selling wine by the glass is big business in today’s bar and restaurant world, and quality reigns supreme.

On-premise accounts are paying more attention to their By-The-Glass wine program where significant margins can be achieved. Further, cost-conscious consumers are ordering wines by the glass more often today due to increasing bottle prices and a desire to sample higher-end product at a price that is considered affordable — especially when compared to the cost of a high-end bottle at retail.

Wine Shield offers on-premise accounts the ability to cut their wine wastage to near 0% allowing maximum bottle pour through and significant cost savings as the account now has the ability to keep wine fresh for up to five days.

Additionally, because of the Wine Shield unique patented design, the on-premise account may open higher-quality bottles and additional varietals creating a more robust BTG program, without taking on any additional risk.

Enter Wine Shield, the affordable solution for by-the-glass wine accounts. In a world where an open bottle is a race against time — either sell it through or waste the balance due to spoilage — Wine Shield is a welcome new asset in the pursuit of by-the-glass profits.

A single Wine Shield inserted into an open bottle at a bar, restaurant, winery tasting room or cellar door can mean the difference between turning a profit on that bottle, or losing money. Because Wine Shield offers superior taste and nose protection for all opened bottles for up to 5 days, the retailer has a much better chance of selling the bottle to completion while providing customers with a top-level taste experience, right to the last glass.